At Evergreen New York, we believe that a good growth partner should be approachable, affordable and agile.
Time and time again, we heard how disappointed founders were with the investment in outside consulting services that did not truly echo their hustle or vision.
So we built a relationship-based consultancy, where resources are layered according to readiness and urgency. In this way, clients receive full-stack support from a trusted partner, right when they need it.
We’re a women-powered strategy consulting firm bringing the next generation of women founder-led companies into the winner’s circle.
Strategy + execution support for women founders.
We fill gaps for you, leverage research and data to inform you, and build strategy that will empower you.
Discovery
We listen to clients intently and question the business exhaustively. We plan and refine from day one to build momentum, drive innovation and create impact. Our roadmap is cohesive and collaboration is robust.
Unlike conventional consulting services, we deeply integrate within your team, resulting in a seamless extension of management.
In discovery, our clients can expect a deep exploration/immersion into your business:
Founding Principles (the why and how)
Brand Exploration (vision, mission, core values)
Management Structure (key decision makers and critical stakeholders)
Financials (historical performance and current projections)
Customer (defining pain points and prioritizing personas)
Marketing Strategy (content strategy and distribution platforms)
Challenges and Opportunities (barriers to success and untapped growth areas)
Research + Analytics
Our proprietary research process uses scrum theory and agile sprints in conjunction with market data to build out concepts that shift theory into action.
Since we believe that data informs decision making, finding gaps in the data set is a critical phase of our work. We know who, what and when to engage in order to fill the void.
Some key components of this phase include:
Industry Trends: Macro level analysis
Competitive Analysis: Examining your existing competitive set and exploring other industries with aspirational traits
Revenue Insights: Analyzing your commerce platform such as Shopify or Squarespace
Financial Performance: Analyzing your accounting software such as Quickbooks or Zoho
Execution
We recommend a growth strategy that echoes your vision, leverages your current assets, considers capital constraints, and sets you up for long-term sustainability.
Our growth strategy will reflect achievable goals, reduce risk, and provide clarity for the future. During this phase, you are supported, held accountable, and empowered.
The result is a comprehensive, scalable strategy inclusive of:
Robust 360 degree work on vision, mission, model, value, and positioning
Deep analysis of financial statements and compelling financial narratives
Custom financial dashboards and KPIs inclusive of sensitivity analyses
Financial projections for the short and long term
Extensive marketing strategy that spans personas, content, and distribution platforms
Organizational design work (role delineation, leadership development, recruiting and retaining human capital)
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